Our Team

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Chief Executive

Lance Mitchell

With his in-depth knowledge of Statistics and predictive modelling, Lance has merged his passion for problem solving skills with the analytical landscape industry requirements. This combination has led to the establishment of Square Root Analytics where he continues to serve the industry alongside his team.

Lance has 10 years’ experience in predictive modelling and data analytics across the financial industry, including retail and wholesale modelling.

Client Executive

Nicole Mitchell

“An Acute listener” is one of the ways in which clients describe Nicole. Her attention to detail when addressing client requests are pivotal in ensuring that all aspects of a request is considered, upon which she advises accordingly.

This stems from her extensive background in client operations analytics across a range of industries including fashion, corporate branding and graphic design.

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Marketing Executive

Christopher Moyo

Christopher boasts widespread knowledge on what the most effective ways are to tell the right story to the right audience.

His role includes both marketing within Square Root Analytics as well as contribution in all analytical requests from clients involving social channels, software applications, mobile devices, and third-party data sources to measure campaign performance and identify new opportunities for advertising initiatives.